Investment banks have long tried to build a business advising pension funds – and failed. However, one has succeeded by focusing on a key area that is, it says, being overlooked by other advisers.

The firm is the UK pension arm of Lincoln International, a Chicago-based investment banking group. This UK operation rebranded as Lincoln Pensions in September, following success in advising pension trustees on the key issue facing them - the ability of companies to continue to support their schemes' large financial liabilities.