MarketAxess, a Nasdaq-listed operator of electronic bond platforms, has hired an ex-senior executive at UBS to lead its London sales team as it bids to kick-start its European business.

Chris Jones, most recently head of fixed income e-sales at UBS, joined MarketAxess as head of dealer sales for Europe last month, according to a company spokesman. Jones joined UBS from Bloomberg in 2010, where he was head of European liquidity sales. According to the Financial Services Register, Jones left UBS at the end of January.