Tyler Goodwin is searching for photos online of Dodge K-Cars, an affordable series produced by Chrysler in North America throughout the 1980s whose boxy design became a middle class icon there, not unlike the Ford Fiesta in the UK.

Sitting in his offices in London’s increasingly trendy Farringdon, the head of Seaforth Land uses the clunky-looking vehicle as a metaphor for much of the capital’s dated and dilapidated commercial property.