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It’s not just Snoop Dogg: Why music moguls everywhere are piling into crypto

It's not just artists making the jump from music to crypto – managers, label chiefs and producers are now following suit

Snoop Dogg may have caught crypto headlines, but behind the scenes staff are becoming digital asset fans too
Snoop Dogg may have caught crypto headlines, but behind the scenes staff are becoming digital asset fans too Photo: Getty Images

When Les Borsai was managing the American rock band Unwritten Law in 1998, its drummer “borrowed” a hire truck and crashed it through the window of the Bahia Hotel lobby in San Diego.

It was just a few days before Christmas, and the police were called. Borsai was left to pick up the pieces.

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