Naïm Abou-Jaoudé’s appointment as president of Europe’s main asset management trade body in May could not have come at a more critical time for the sector.

Members of the European Fund and Asset Management Association, which oversee close to €20tn collectively, have thrown their weight behind environmental, social and governance issues — an area of the investment market that continues to attract record inflows and is
predicted to be worth €7.6tn in Europe by 2025.