One by-product of US corporate scandals is a new approach to company reporting, focusing on communicating non-financial measures of performance, say accountants PricewaterhouseCoopers.

Launching its Value Reporting Review 2003 last week, David Phillips, PwC European Value Reporting leader, said: "Financial numbers alone are insufficient to report the overall health of a business. Improving transparency by communicating information on non-financial measures, covering innovation, customers, people and brands, is no longer a ‘nice-to-have' but a vital ingredient in investor communication."