The successful flotation of PartyGaming has inspired gamblers to have a flutter and many of its online betting rivals also fancy their chances.

Analysts believe online gambling will become the biggest component of the UK leisure sector within two years as investors clamour for a share of PartyGaming's winning streak. Its shares have soared 32% from their issue price on June 27 to 170p last week. Of the five banks that publish research on PartyGaming, four are recommending it as a buy, and Williams de Broë recommend a target price of 205p.