Everyone knows the film industry is shallow, vacuous and obsessed with media coverage – and Dow Jones has proved the index business is not so different. It saw yesterday's Oscars as a perfect opportunity to gauge how new movie releases have impacted on its stock market indices over the past year.
Yes, you heard it right. Take a second to wonder at the convergence of the DJ Media Titans 30 index and the Dow Jones Global Titans 50 index in November last year, just at the time The Incredibles was released. Or marvel as the DJ Stoxx Global 1800 index climbs like Spider Man just when the webbed one was back on movie screens last summer.