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Perceva turns to lingerie for first investment from new fund

French turnaround firm is also set to agree another deal next week, says its president Jean-Louis Grevet

Getty Images
Getty Images

French turnaround firm Perceva has entered into exclusive negotiations to purchase the Fruit of the Loom lingerie division from Warren Buffett's Berkshire Hathaway group.

The investment would be the first from its €200 million fund raised in July 2014, with another deal set to be agreed next week, Perceva president Jean-Louis Grevet told Financial News.

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