Today's mould of talented young professional is a high achiever with a heart. Unlike the Gordon Gekko role model of old, where greed was good and lunch was for wimps, these days it's all about what you give back, not what you take. That doesn't mean of course that money and success are not important to the modern professional, he or she just prefers to have their cake and give it.

Lucian Tarnowski is a prime example of this new generation of socially aware achiever. "My team and I stayed up the whole weekend building our new Facebook application," beams the 26 year-old founder of social recruiting site, Brave New Talent. "We did it with the help of a lot of pizza and Red Bull."