I no longer want to be called a journalist. Call me a ‘true story generator’ instead. The term journalist has been soured by too many scandals in recent years to have credibility. A generator of true stories though – that is always going to earn respect.

I got the idea from the many trade bodies that have changed their names in recent years. The latest is the European Private Equity and Venture Capital Association, which has become simply Invest Europe. Private equity is never going to be very popular with the wider world so even if you are the industry association it wins you no friends to have the term in your title. Investing, particularly in Europe, on the other hand is going to be popular with regulators and the general public alike.