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Private equity firms bet on pet care to survive economic slump

Alternative investment firms are hoping to cash in on the the humanisation of pets

The animal-health business is also less risky than caring for people
The animal-health business is also less risky than caring for people Photo: Getty Images

Kester Capital’s acquisition of pet store chain Jollyes Retail Group in May was an unusual deal for UK mid-market buyout firm.

Kester has avoided consumer-facing businesses in the past few years, according to partner Adam Maidment. Companies reliant on discretionary spending can be risky bets in the late stages of an economic upswing, before a downturn hits and people feel the pinch, he said.

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