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Private equity hiring change is skin-deep

Recruiting trend is meant to attract investors but so far it is largely cosmetic

Private equity firms have been a little sensitive about their image in recent years. Too many cases of buying up companies, increasing their leverage, then making an embarrassing loss have not given financial engineering a good name.

This is particularly the case when, seeking capital for their next fund, buyout firms have been anxious to persuade investors that far from being a crew of predatory bankers, they understand how the companies in their portfolios work.

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