George Pyne, founder and chief executive officer of Bruin Sports Capital LLC, speaks during the Bloomberg Power Players Summit in Los Angeles, California, U.S., on Friday, Feb. 11, 2022. The summit brings together power brokers, senior executives, and world-class athletes to discuss the game-changing shifts of the $600 billion-dollar global sports business. Photographer: Lauren Justice/Bloomberg via Getty Images

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George Pyne says that traditional vocabulary could damage the “perceived value” of sports assets

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Sports clubs are technology hybrids, commercial platforms, media companies and data-driven consumer enterprises. Just don’t call them teams anymore.

That’s the view of one of the most influential figures in private equity sports investment, who is calling for a rethink of the language used since time immemorial by fans and owners to describe the clubs they support.

Private equity sports investor: Don’t call them teams anymore

George Pyne says that traditional vocabulary could damage the ‘perceived value’ of sports assets

Sebastian McCarthy

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