Dawid Konotey-Ahulu, the founder of pensions adviser Redington who last week used micro-blogging site Twitter to help him win a Financial News reader's poll, has urged his industry to embrace social media as a way of sharing 'wisdom' to its own benefit.

Konotey-Ahulu, a former barrister who set up Redington in 2006 with former Merrill Lynch colleague Robert Gardner, now counts Aviva and the Royal Mail among his clients.