Reuters, the news and information and technology group, has appointed Christopher Masters, former head of sales and marketing at Kae, a marketing consultancy, as director of global marketing initiatives of its Treasury Services unit.
Masters is set to develop the Treasury Services group's marketing plan to drive Reuters' participation in the foreign exchange and money markets. He will also focus on product and market development and global marketing intelligence. He will be based in London and will report to Mike Whitaker, director of Treasury Services at Reuters.