Robinhood said on 6 December it will start offering retirement accounts, in a plan to convince the next generation of investors that compound interest can be just as exciting as GameStop and dogecoin.

As an added incentive, Robinhood Markets will pitch in with a 1% match, so that someone putting in $1,000 will get an additional $10 from the company. The match is the first of its kind for a brokerage, Robinhood executives said.