The new $400,000 Phantom Coupé Rolls-Royce due to launch in the Middle East on October 7, has already attracted a queue reaching back until the end of 2009 as Middle Eastern customers jostle for the hottest wheels on the road.

Demand has been particularly strong for the Rolls-Royce bespoke programme, which allows customers to create their perfect car, according to a report in online daily arabianbusiness.com.