Seven years after InBev took over Anheuser-Busch in a $60 billion deal that was Europe’s largest M&A transaction of 2008, the combined brewing group has its sights set on another record.

AB InBev broke cover on October 7 with a near-$120 billion tilt for Coors maker SABMiller that would be the second-biggest takeover of a European company in history behind UK telecoms company Vodafone's $171 billion acquisition of Germany's Mannesmann in 1999.