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Safeway takes a fresh look at itself

Store giant seeks to boost performance but it is proving a slow ship to turn

If you go down to Woosehill today, you're sure of a big surprise ... for there you will find Simon Laffin, Safeway's finance director, who is managing the supermarket chain's Wokingham branch for four months.

The rationale behind this is to bring more operational knowledge to Safeway's management other board members are next in line for some hands-on experience.

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