The battle for Vivendi’s SFR unit pitched French conglomerate Bouygues against cable operator Numericable, and has been dominated on every side by Morgan Stanley bankers past and present.
Both Bouygues and Numericable repeatedly raised their bids in recent weeks to try to secure France's second-biggest mobile-phone company, with Vivendi announcing over the weekend that it had decided to go with Numericable's offer.