Moelis & Co has filed for its initial public offering, setting out details ranging from the pay of its three co-founders to allowing Ken Moelis and his family to use the name in asset management. But the big question is: how does the firm stack up against its advisory rivals?

Moelis, founded seven years ago, will seek to raise $100 million in the flotation, potentially valuing the company at between $1.5 billion and $2 billion.