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Social media drives crowd of young investors to markets in wake of GameStop saga

Young investors look to YouTube, Instagram, and TikTok for stock tips

During the market turbulence caused by the GameStop saga, 62% of Gen-Z investors decided to invest in ‘Reddit stocks
During the market turbulence caused by the GameStop saga, 62% of Gen-Z investors decided to invest in ‘Reddit stocks Photo: Stephen Zenner/Getty Images

Almost a fifth of Gen-Z investors have ventured into the markets over the past year, with 9% starting after the GameStop saga, a survey has found. 

The survey by F&C Investment Trust, part of BMO Asset Management, comes as UK regulators scrutinise the role of social-media platforms in shaping investment trends, particularly among young savers.

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