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Millennials are set to leapfrog boomers in asset accumulation. Brace for the impact on markets

Two companies shaping millennial consumption habits and lifestyles are American Express and Starbucks

To align with issues they care about, millennials are willing to use their disposable income on socially responsible causes or brands that share their values
To align with issues they care about, millennials are willing to use their disposable income on socially responsible causes or brands that share their values Photo: Getty Images

Anu Narula is the head of equities at Mirabaud Asset Management

The consumer discretionary sector is the worst performing sector year-to-date, down more than 20% due to soaring inflation. E-commerce stocks such as Amazon have been completely de-rated. However, companies where millennials are making a key contribution to growth make a compelling investment case. 

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