The Wall Street Journal

Stop Worrying About AI’s Return on Investment

Tech leaders at WSJ’s Technology Council Summit said it’s nearly impossible to measure the impact of AI on business productivity. And when we try, we’re measuring it wrong.

Severin Hacker, co-founder and chief technology officer of Duolingo, speaks at the WSJ Leadership Institute’s Technology Council Summit in New York on Tuesday.
Severin Hacker, co-founder and chief technology officer of Duolingo, speaks at the WSJ Leadership Institute’s Technology Council Summit in New York on Tuesday. Photo: Sean T. Smith for WSJ

Nearly three years after the start of the artificial intelligence boom, business technology leaders are starting to change their thinking on return on investment. The new wisdom? Don’t worry so much about AI’s ROI.

Return on investment has evaded chief information officers since AI started moving from early experimentation to more mature implementations last year. But while AI is still rapidly evolving, CIOs are recognizing that traditional ways of recognizing gains from the technology aren’t cutting it.

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