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Why do the poor give more than the rich?

With the UK lagging other countries in terms of donations, it is time for the wealthy to pledge more to charity, says a new report

Just how can we be persuaded to give more to charity? One of the first steps is encouraging the wealthiest to be more generous, says a report by think tank New Philanthropy Capital.

The report, Ten Ways To Boost Giving, could not be more timely. The £81bn of departmental spending cuts announced by the government late last year has left the charity and arts sectors wincing - and it led to a flurry of speeches by ministers calling for the creation of a new generation of philanthropists.

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