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Tradition rebrands in challenge to rivals

Tradition, the interdealer broker, has underlined its plan to boost its challenge to larger rivals, including GFI, Icap and Tullett Prebon, by merging two previously separate brokerage businesses under a single brand.

Tradition UK, the London-based business handling financial derivatives, and Tradition Financial Services, the international broker of financial and non-financial products including property, freight and commodity futures, today merged to form “a single, unified global player in inter-dealer broking”.

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