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Fintech

TransferWise rebrands as ‘Wise’ in banking shift to challenge Revolut

The billion-dollar startup is putting all its eggs in Europe's digital banking basket

Kristo Käärmann, CEO of Wise
Kristo Käärmann, CEO of Wise

TransferWise, one of the UK’s early fintech success stories, is shifting its focus towards digital banking in a move that will put it in direct competition with rival Revolut.

The fintech firm said on 19 February that it will rebrand the company as Wise, in a reflection of its growth past online international money transfers and towards a stronger digital banking-based business model.

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