UBS Warburg's relationship with Tiscali and World Online executives has paid off, with the bank taking the lead adviser role to Tiscali on its merger with World Online, working on both the M&A and capital markets aspects of the deal.

Simon Warshaw, managing director and global head of media and new media at UBS Warburg, said: &quotUBS Warburg played a big role - we introduced the two companies. That was largely on the back of my own, and UBS Warburg's, relationships with Simon Duffy, chief executive at World Online.&quot