The Financial Services Authority, the UK financial regulator, wants to change the way in which the past performance of funds is presented in advertising.

The FSA has put forward a plan designed to improve the way past performance data is presented to consumers. The regulator, which assumes greater powers over advertising in December, wants to raise standards in this area and clamp down on misleading claims. This will include assessing the feasability of standardising the use of past performance, risk and price information in advertisements.