Is your company's website a racehorse or a donkey? Ask executives at Primark, which last week paraded through the City of London with a plastic racehorse donning a blanket emblazoned with the logo for its new website, marketeye.com. The idea was that the racehorse - representing marketeye.com - would be placed next to a plastic donkey, which would represent its competitors, living up to the company's claim that marketeye.com gives users an unfair advantage.

A couple of things remain unclear. First, why did they use a plastic horse when an actual living equus is not terribly hard to come by, even in London, and second, what happened to the donkey?