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eToro CEO: ‘We can trade $200m in crypto in one day’

Co-founder and CEO Yoni Assia on the firm’s rapid growth, its move into institutional trading and his entrepreneurial heritage

Yoni Assia, co-founder and CEO, eToro
Yoni Assia, co-founder and CEO, eToro Photo: Doron Letzter / eToro

Yoni Assia struggled to remember when he first invested in cryptocurrencies. “Two thousand and… I don’t know if it’s ten or eleven,” said the co-founder and chief executive of online broker eToro. “We bought bitcoin for $5.”

“At $5,” he repeated, as if he could hardly believe his good fortune.

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