Steve Webb, the minister for pensions, has had a good year. He has secured his landmark reform of the state pension, and brought one million new savers into workplace schemes. Now he wants the industry to seize a greater challenge: to make itself loved.

Webb told Financial News: "This is a once-in-a-lifetime chance. A year into auto-enrolment, it's going stormingly well, but we still have too many negative headlines about pensions. But we can really change the way that people think.