Brummell, the little black book from Financial News, was conceived as a bespoke lifestyle magazine for the Financial News reader, and has now been providing essential information on elegant living for nearly two years. We decided it was high time to broaden our offering by going online.

The magazine was named after Lord George Bryan "Beau" Brummell, the courtier, confidant of the Prince Regent and arbiter of fashion in London at the beginning of the nineteenth century. In 1924, Virginia Woolf wrote that Brummell owed his ascendancy to "a combination of wit, of taste, of insolence, of independence", and these seem like attributes for any self-discerning magazine to aspire to.