Asset Management

Wellington and Acadian top fund manager brand rankings

But data provider eVestment Alliance finds that recognition among consultants can be a 'double-edged sword'

Boston-based fund managers Wellington Management and Acadian Asset Management topped the eVestment brand recognition list
Boston-based fund managers Wellington Management and Acadian Asset Management topped the eVestment brand recognition list Photo: iStock

Wellington Management, BlackRock, Acadian Asset Management and Artisan Partners have the best brand recognition among consultants, according to new analysis, which finds, however, that such prominence can be a mixed blessing – causing money to flow out as well as in.

The four firms head a list prepared by data provider eVestment Alliance, which ranked asset managers by the interest shown in them by investment consultants.

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