Imagine it’s 2006. Which seems more likely to happen by 2018: the emergence of affordable and real-time financial advice, or a driverless car? And which would you consider more valuable?

Despite the fact consumers have been wary of self-driving cars, GPS, devices using live traffic updates, ride-hailing services, and autonomous vehicles continue to revolutionise travel. Yet easy, reliable financial advice remains unavailable to the mass consumer market.