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What's in a name?

The explosion of hedge fund numbers – there are more than 8,000, according to most estimates – means the first hurdle for would-be managers is to choose an original name for their firm.

Charles Kirwan-Taylor, who is leaving Credit Suisse as co-chairman of UK corporate broking to join the hedge fund industry, said he is going to call his new hedge fund Greyshrike. A grey shrike is a small, aggressive bird that attacks larger birds.

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