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Wheel life

Jaguar Land Rover’s director of public affairs reports from the Geneva Motor Show and finds the traditional sedan is on its way out

Geneva always underwhelms. For all the expensive (read overpriced) hotels, dripping boutiques and idyllic lake-and-mountain combo views, it always seems a rough-round-the-edges cliché to me. There are much better Swiss cities. But the motor show is another matter altogether. Most in the car industry name Geneva as their favourite international show. Not dominated by any single car-making country, easy to get around, to see everything and everyone.

And more new metal than many shows.

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