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Why banning payment for order flow is easier said than done

Among Gary Gensler's broader concerns are what he says are conflicts of interest between brokers looking to earn the most on an order and customers looking for the best price

Is it possible to ban payment for order flow without banning payment for order flow?

That is the question that has been raised by a series of changes to stock-market rules laid out by Securities and Exchange Commission chair Gary Gensler this week. None of them are a straightforward prohibition of payment for order flow — or PFOF — which is the hotly-debated practice by retail brokerages like Robinhood Markets or Charles Schwab of sending customer orders to market-making firms such as Citadel Securities or Virtu Financial and collecting payments from those firms in return.

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