General Atlantic first invested in Neon Pagamentos, a Brazilian digital bank, in 2019 in a $92m Series B round. Less than a year later, the US-based firm has led the company’s $300m Series C funding to foster the start-up’s expansion, rooted in the growing digitisation in the country.
Luiz Ribeiro, a principal at General Atlantic and a member of Neon’s board of directors, explores the company’s strengths, the potential impacts of the pandemic and new opportunities ahead in emerging markets.