Since the early days of the sector, fintech brands have always showcased a little extra something when it comes to marketing for new investors and customers.

Startups from London’s Silicon Roundabout have become known for branded socks and T-shirts, flashy bright-coloured cards and eye-catching marketing campaigns that spark a discussion. Even if it produced a negative reaction such as with Revolut’s ill-fated Valentine’s Day campaign in 2019, at least someone’s talking about them.