“Call your wife and ask her opinion of this,” turned out to be the most successful pitch strategy for one founder.
“I had to hire a CFO with a salt-and-pepper beard so it seemed as if one of their own was endorsing the company,” admitted another.
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Why the finance industry sees a $500bn women’s health market as ‘niche’ and ‘uninspiring’
Capital managed by women deliver above- average returns, yet the proportion of assets managed by women remains stubbornly stuck in the high single- to low double-digit percentage range
