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West End billionaire jeweller to the stars hit by pandemic luxury goods downturn

Graff's high-profile customers have included the Sultan of Brunei, US President Donald Trump, chat show host Oprah Winfrey and Oracle co-founder Larry Ellison

The Graff jewellery showroom on New Bond Street
The Graff jewellery showroom on New Bond Street Photo: Getty Images

London-based jewellery billionaire Laurence Graff has been hit by the coronavirus pandemic lockdowns which forced him to close stores at his eponymous business.

Graff’s firm said recent lockdowns “severely affected all areas of our business,” in a regulatory filing, which also meant the closure of stores.

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